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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
Buddy the Elf was supposed to work at Macy's, but the store was changed last minute. Here's why.
In its fiscal fourth quarter, e.l.f. reported that net sales increased 78% year-over-year to $187.4 million. This growth was primarily driven by strength across retail stores as well as e-commerce ...
These were distributed in about 300 department stores, including Nordstrom's Cosmetics Department. Sephora, and Fred Segal. By 2006 the products were also being sold in health food stores, Walgreens drug stores, and through the QVC/Home Shopping Network. [9] [10] [11] In 2007, Borba published a book, Makeup for Dummies. [12]
In September 2020, Keys announced plans to launch her own lifestyle brand, called Keys Soulcare. [4] The brand is a joint venture between Keys and cosmetics retailer e.l.f. cosmetics, [5] [6] the latter's chief marketing officer Kory Marchisotto acting as the president of Keys Soulcare.
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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
Pop Mart, which makes Labubu and other designer toys, is opening stores around the U.S. after seeing huge success overseas. The Chinese company reported record revenue of $638.5 million for the ...
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