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  2. Geotargeting - Wikipedia

    en.wikipedia.org/wiki/Geotargeting

    A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management .

  3. Geomarketing - Wikipedia

    en.wikipedia.org/wiki/Geomarketing

    Scope digital advertising towards individual consumers and producers. Research consumer shopping patterns and observe traffic within shopping centers and between retail outlets. It also helps in visualisation of market research findings and help improve the overall planning ability of organisations.

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  5. Meta faces new limits on ad-targeting in Europe as nemesis ...

    www.aol.com/finance/meta-faces-limits-ad...

    Nonetheless, Facebook showed him ads targeting that attribute. The GDPR classifies personal data about sexuality as being sensitive, meaning it must be more tightly controlled. However, if the ...

  6. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

  7. Geofence - Wikipedia

    en.wikipedia.org/wiki/Geofence

    Applications of geofencing extend to advertising and geomarketing. Geofencing solution providers allow marketers and advertisers to precisely choose the exact location that their ads show up on. Geofencing uses different types of targeting to identify zip codes, street addresses, GPS coordinates using latitude and longitude, as well as IP ...

  8. Location-based advertising - Wikipedia

    en.wikipedia.org/wiki/Location-based_advertising

    There are two types of location-based services in general: push and pull.. The push approach is more versatile and is divided into two types. A not requested service is the more common approach amongst the two approaches, as this allows advertisers to target users until the users do not want the ads to be sent to them.

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