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2. Customer experience - Wikipedia

   en.wikipedia.org/wiki/Customer_experience

   Customer experience has emerged as a vital strategy for all retail businesses that are facing competition. [12] According to Holbrook & Hirschman studies [13] (1982) customer experience can be defined as a whole event that a customer comes into contact with when interacting with a certain business. This experience often affects the emotions of ...

3. Customer engagement - Wikipedia

   en.wikipedia.org/wiki/Customer_engagement

   The landscape of customer engagement is characterized by merging data-driven insights, innovative strategies, and a commitment to delivering outstanding customer experiences. By prioritizing customer engagement, businesses can cultivate long-lasting customer relationships, drive customer loyalty, and thrive in increasingly competitive markets.

4. Engagement marketing - Wikipedia

   en.wikipedia.org/wiki/Engagement_marketing

   Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.

5. Go-to-market strategy - Wikipedia

   en.wikipedia.org/wiki/Go-to-market_strategy

   A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.

6. Customer success - Wikipedia

   en.wikipedia.org/wiki/Customer_success

   Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

7. Customer service - Wikipedia

   en.wikipedia.org/wiki/Customer_service

   The perception of success of the customer service interactions is dependent on employees "who can adjust themselves to the personality of the customer". [2] Customer service is often practiced in a way that reflects the strategies and values of a firm. Good quality customer service is usually measured through customer retention.