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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1] Together with those three modes of persuasion, there is also a fourth term, kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. [2]

  3. Logos - Wikipedia

    en.wikipedia.org/wiki/Logos

    Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...

  4. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Aristotle defines rhetoric as the ability in a particular case to see the available means of persuasion. He defines pisteis (plural of πῐ́στῐς, pístis, lit. ' 'trust in others, faith; means of persuasion' ') as atechnic (inartistic) and entechnic (artistic). Of the pisteis provided through speech there are three: ethos, pathos, and logos.

  5. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it. In the end, rhetoric speech still remained popular and was used by many scholars and philosophers. [24]

  6. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...

  7. Visual rhetoric - Wikipedia

    en.wikipedia.org/wiki/Visual_rhetoric

    Logos is the appeal to logic or reason [26] These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in different ways. Methods of appeal can also be combined to strengthen the underlying ...

  8. Steven Spielberg Says 6-Year-Old Drew Barrymore Was ...

    www.aol.com/steven-spielberg-says-6-old...

    The best films are usually collaborations — and E.T. was no exception.. On Saturday, Jan. 25, legendary director Steven Spielberg and star Drew Barrymore opened up about their work on E.T. the ...

  9. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.