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An official music video was released on May 13, 2024. Directed by Spike Jordan, it sees Gunna being tailored for a photoshoot, boarding a private jet, attending a meeting, [ 6 ] wiring money, traveling around the world, and preparing for his show in the Bittersweet Tour . [ 7 ]
The music video was directed by Spike Jordan and opens with a claymation of Gunna on a hot air balloon floating in the clouds. [2] [3] It crashes after being flicked by a belly dancer. [4] The video then switches to live-action, with Gunna lying on a field beside the deflated balloon.
With the song's release, the phrase "pushin P" became a trend online, [2] [3] with social media users posting blue emojis, and the context being that either something is "P", or it is not. This was developed through Gunna posting about "pushing P" online, prior to the song's release; "P" stands for "Pimp" or “Playa”, meaning to "keep it real".
The rest of the clip features scenes of his Family Fall Fest event and Gunna's Great Giveaway, where he donates to the Atlanta community, [5] [6] [8] additionally showing carnival games and an inflatable slide. [7] At the end of the video, Gunna boards a private jet at the Van Nuys Airport and a snippet of his song "Got Damn" is previewed. [6]
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The first single, "Prada Dem", featuring Offset was released on March 15, 2024, along with its music video. [2] In April 2024, Gunna announced the title of the album. On May 3, 2024, "WhatsApp (Wassam)" was released, serving as the second single. On the same day, Gunna announced that the album would be dropping on May 10, 2024. [3]
Alphonse Pierre of Pitchfork noted the song as an example in which Gunna is "making songs that sound like catchy Gunna songs of the past—he's still able to float on these laid-back, skittering ATL trap variants while reading straight off his SSENSE receipt—but they don't feel like them." Pierre stated that "He's made 'On One Tonight,' with ...
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