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Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Organizations that fully adopt the social business model will exhibit four key characteristics: [6] Connected – employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications methods including text chat, voice, file sharing, email, and video chat.
Media ecology argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change. [9] McLuhan is famous for coining the phrase, " the medium is the message ", which is an often-debated phrase believed to mean that the medium chosen to relay a message is just as important (if ...
Other theories (social presence and "media naturalness") are concerned with the consequences of those media choices (i.e., what are the social effects of using particular communication media). Social presence theory (Short, et al., 1976 [ 10 ] ) is a "seminal theory" of the viewed social effects of communications technology.
[2] [better source needed] According to several scholars (van Dijck and Poell) "it is a key element of social media logic, having a material and metaphorical importance in social media culture". [3] This concept originates from the technological term of " connectivity " but its application to the media field has acquired additional social and ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social technology is a way of using human, intellectual and digital resources in order to influence social processes. [2] For example, one might use social technology to ease social procedures via social software and social hardware, which might include the use of computers and information technology for governmental procedures or business ...