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"Lego" is commonly used as a mass noun ("some Lego") or, in American English, as a countable noun with plural "Legos", to refer to the bricks themselves, [83] but as is common for trademarks, Lego group insists on the name being used as an adjective when referring to a product (as in "LEGO bricks").
Mr. Laursen, Lego executive of North American operations, said in 2009 that licenses played a more prominent role in the American market than overseas. About 60 percent of Lego's American sales were estimated to be linked to licenses, twice that of 2004. [24] Laursen stated in 2009 that Lego was "definitely more commercially oriented". [24]
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Beginning in 1939, Halsam Products manufactured its American Bricks from pressed wood. [18] "ELGO Plastics, Inc. was established as a division of Halsam Products Company in 1941." It produced building blocks under the name American Plastic Bricks from 1946, and was the dominant American supplier through the 1950's. [19]
Lego Masters is an American reality competition television series that premiered on Fox on February 5, 2020. The series is based on the British series of the same name . [ 1 ] Each episode features teams of two building Lego projects from a vast array of bricks and parts to meet both creative and practical goals set by the challenge for a ...
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In 1998 the work was recorded by the same performers and released on a CD by the Lego group. In 2002, the American rock band The White Stripes used Lego to produce an animated music video for their single "Fell in Love with a Girl." The video was directed by Michel Gondry and won three MTV Video Music Awards. [10]
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