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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
A Davenport desk, (sometimes originally known as a Devonport desk [1]) is a small desk originating in England with an inclined lifting desktop attached with hinges to the back of the body. Lifting the desktop accesses a large compartment with storage space for paper and other writing implements, and smaller spaces in the forms of small drawers ...
A height-adjustable desk or sit-stand desk can be adjusted to both sitting and standing positions; this is purported to be healthier than the sit-only desk. Sit-stand desks may be effective at reducing sitting time during the work day between 30 minutes and two hours per working day but the evidence is low quality. [6]
In 2008, IKEA paired up with the makers of video game The Sims 2 to make a stuff pack called IKEA Home Stuff, featuring many IKEA products. It was released on 24 June 2008 in North America and 26 June 2008 in Europe. It is the second stuff pack with a major brand, the first being The Sims 2 H&M Fashion Stuff.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .