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A screener (SCR) is an advance or promotional copy of a film or television series sent to critics, awards voters, video stores (for their manager and employees), and other film industry professionals, including producers and distributors. [1] It is similar to giving out a free advance copy of books
Unlike a finished promo single, these are commonly test pressings or white labels and thus are manufactured in limited runs. Traditionally, these promotional copies were supplied to DJs through music pools. Despite the good intention, there has been some dispute within the industry whether an advanced promotion is a good thing or not.
Most advance copies have a printed-on label on the spine and possibly the front cover with the release year and month of the final book. Although ARCs are usually free promotional items, some early versions of books, even some labeled by the publisher as ARCs, are sold to the public. An example is Captain Vorpatril's Alliance by Lois McMaster ...
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Subway Philippines: In January 2023, Subway Philippines launched an online commercial on their Facebook page promoting their new B.M.T (Biggest, Meatiest, Tastiest) sandwiches. The digital campaign portrays social media influencer Kimpoy Feliciano as a "lover boy" who is infatuated with three women named B, M, and T.
Fast Company described the commercial as an example of oddvertising, a subgenre characterized by increasingly bizarre ads meant to garner immediate attention to an audience in the digital age. [4] Filming started a week prior to the imposition of the enhanced community quarantine in Luzon as a response to the COVID-19 pandemic in March 2020. [ 1 ]
Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the Livestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.
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