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In the 2008 Republican primaries, Ron Paul's presidential campaign used the Internet to organize grassroots fundraising efforts, and inspired independent grassroots fundraising events. [13] The most notable of these was the November 5, 2007 " moneybomb ", which spread virally through forums like YouTube and Myspace .
A fundraising event (also called a fundraiser) is an event or campaign whose primary purpose is to raise money for a cause, charity or non-profit organization. Fundraisers often benefit charitable, non-profit, religious, or non-governmental organizations , though there are also fundraisers that benefit for-profit companies and individuals.
Fundraising plays a central role in many presidential campaigns, and is a key factor in determining the viability of candidates. Money raised is applied for the salaries of non-volunteers in the campaign, transportation, campaign materials, media advertisements and other contingencies.
This fundraiser was created by Equality Florida to help the victims of a nightclub shooting in Orlando, Florida. [ 55 ] [ 56 ] Over 90,000 people have contributed to this campaign. GoFundMe headquarters donated $100,000 and waived every transaction fee for this campaign.
Relationship fundraising, which is characterized as a fundraising approach that focuses on the development of a "unique and special relationship […] between a charity and its supporter" was first discussed in 1992 by Ken Burnett, who proposed that charitable institutions move towards dealing with donors as individuals, looking at their unique donation histories and motivations.
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Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America, Europe, and parts of Asia-Pacific to acquire new donors or members and retain the level of their contributions or dues as part of a fundraising program.
CrowdRise's fundraising model is based upon the notion of making giving back fun, [8] which may lead to more people donating and more funds being raised. [9] The platform uses gamification and a rewards point system to engage users to participate in fundraising and donating.
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