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Social learning theory is a theory of social behavior that proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. [1]
Julian B. Rotter (October 22, 1916 – January 6, 2014) was an American psychologist known for developing social learning theory and research into locus of control.He was a faculty member at Ohio State University and then the University of Connecticut.
Social learning theory posits that there are three regulatory systems that control behavior. First, the antecedent inducements greatly influence the time and response of behavior. The stimulus that occurs before the behavioral response must be appropriate in relation to social context and performers.
In 1954, Julian Rotter developed his social learning theory which linked human behavior changes with environmental interactions. Predictable variables were behavior potential, expectancy, reinforcement value and psychological situation. Bandura conducted his bobo doll experiment in 1961 and developed his social learning theory in 1977.
Social cognitive theory, developed by Albert Bandura, is a learning theory based on the assumption that the environment one grows up in contributes to behavior, and the individual person (and therefore cognition) is just as important.
The findings of these experiments support the principles of social learning theory proposed by Bandura. His research found that behavior is influenced by observing the behavior of others and imitating it. [8] Central to this theory is the idea that the inclination to imitate behavior increases with the presence of an admirable model.
According to Bandura's social cognitive learning theory, observational learning can affect behavior in many ways, with both positive and negative consequences. It can teach completely new behaviors, for one. It can also increase or decrease the frequency of behaviors that have previously been learned.
Social Foundations of Thought and Action: A Social Cognitive Theory is a landmark work in psychology published in 1986 by Albert Bandura.The book expands Bandura's initial social learning theory into a comprehensive theory of human motivation and action, analyzing the role of cognitive, vicarious, self-regulatory, and self-reflective processes in psychosocial functioning.