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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
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Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.
A makeup brush is used to apply makeup to the face. There are two types of makeup brushes: synthetic and natural. Synthetic brushes are best for cream products while natural brushes are ideal for powder products. [31] Using the appropriate brush to apply a certain product allows the product to blend into the skin smoothly and evenly.
Concealers comes in different forms such as liquid, cream, stick, pencil, and powder. The first commercially available concealer was Max Factor's Erace, launched in 1954. [1] Camouflage makeup is a much heavier pigmented form of concealer. It is used to cover serious skin discolorations such as birthmarks, scars and vitiligo.
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