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Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
Axe gave away free clickers to promote the variant. [24] Unknown 2007 Vice: Advertising implies that it will turn "nice girls naughty" thanks to forbidden fruit in the fragrance. The Latin phrase virgo in flagrante delicto is printed in mirrored text on the spray, body wash, and deodorant stick.
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In 2005, Lynx Express was acquired by UPS for £55.5 million (US$97.1 million). [5] At the time, Lynx Express was one of the largest parcel carriers in the UK, with sales of $295 million (£170 million) for the financial year ending 2 October 2004. [6] The company was subsequently integrated into UPS, and the Lynx brand disappeared.
Asda Stores Limited (/ ˈ æ z d ə /), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters are in Leeds , England. [ 9 ] The company was incorporated as Associated Dairies and Farm Stores in 1949.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Aftershave is a product applied to skin after shaving. Traditionally, it is an alcohol -based liquid (splash), but it can be a lotion , gel , or even a paste . It often contains an antiseptic agent such as denatured alcohol , stearate citrate or witch hazel to prevent infection of cuts, as well as to act as an astringent to reduce skin irritation.
Asda CEO Archie Norman commented that Davies grasped the fact that the line had to be based on value, and be a distinct brand name on its own. The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [ clarification needed ] through a team of designers and marketeers.
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