Search results
Results from the WOW.Com Content Network
The key elements of a presentation consists of presenter, audience, message, reaction and method to deliver speech for organizational success in an effective manner." [ 3 ] Presentations are widely used in tertiary work settings such as accountants giving a detailed report of a company's financials or an entrepreneur pitching their venture idea ...
As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.
Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...
Promotion has the meaning of pushing forward, but communication has the meaning of communicating with each other. Communications can include advertising, sales promotion, public relations, publicity, personal selling, corporate identity, internal communication, IMC, MIS, SNS,. Place (C5) Channel (Latin derivation: canal) : marketing channels ...
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [ 16 ] [ 8 ] [ 17 ] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [ 10 ]
Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix , but has been expanded and modified in line with the unique needs of the retail context.