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Magic Shave is an American brand of chemical depilatory shaving-related products and other personal care products. [1] It was created by Loreal's skincare division, Softsheen and Carson, in order to reduce skin inflammation, irritation and razor bumps which commonly occurs among black and African-American men.
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The company's first product was Ultra Wave, a hair relaxer for men. In 1957, Ultra Sheen, a revolutionary hair straightener that could easily be used in the home, was introduced for women. During the next quarter century, more product lines were introduced like Afro Sheen. [ 5 ]
A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali , although some formulations are based on ammonium thioglycolate or formaldehyde .
Just For Me, Creme of Nature, Dark & Lovely: For Black women, these relaxer brands likely bring up memories of chemical aromas, pressed roots and a girlhood coiffure nostalgia.
He believed that with access to opportunity, hard work, a quality The post Soft Sheen co-founder, civic leader Edward Gardner dies appeared first on TheGrio.
[1] [2] The company produced Ultra Wave, a hair relaxer aimed at men that George developed while at Fuller Products, an African American cosmetics company. [1] [3] The product was sold in Chicago, Harlem and other African American neighborhoods of New York City to barbers. [3] Joan repositioned the product in 1957 as Ultra Sheen and marketed it ...
In 2017, Liliane Bettencourt the daughter of the founder of L'Oréal, died and left the business to her daughter, Françoise Bettencourt Meyers. [5]From 1988 to 1989, L'Oréal controlled the film company Paravision International, whose properties included the Filmation and De Laurentiis libraries.
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