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The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4–6 courses. The MS Marketing degree will usually have 10–12 marketing courses.
The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."
A program offering a master's degree in management was established in 1925. The world's first university-based mid-career education program—the Sloan Fellows program—was created in 1931 under the sponsorship of Alfred P. Sloan , himself an 1895 MIT graduate, who was the chief executive officer of General Motors and has since been credited ...
The Master of Science in Marketing and Communication (MCM) is an integrated marketing communication graduate degree offered at Franklin University in Columbus, Ohio. [36] The Master of Science in Integrated Marketing Communications (IMC) is graduate degree offered at West Virginia University in Morgantown, WV through WVU's Reed College of Media ...
The Free Academy. Baruch College is one of the senior colleges in the CUNY system. It traces its roots back to the 1847 founding of the Free Academy, [3] the first institution of free public higher education in the United States. The New York State Literature Fund was created to serve students who could not afford to enroll in New York City's ...
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[18] [19] Part of the Department of Marketing and Entrepreneurship, SEI offers undergraduate and Masters of Business Administration certificates, a post-graduate program in sales and marketing it also offers executive education in global corporations. Its undergraduate certificate program "The Program for Excellence in Selling" has been in ...
Rasmussen University is a private for-profit university with multiple locations throughout the United States. It offers associate, bachelor's, master's, and doctoral degrees as well as certificates and diplomas in career-focused areas at 20 campuses in Minnesota, Illinois, North Dakota, Florida, Wisconsin, and Kansas with many programs offered online.
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