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In 2017, the company began expanding its Canadian product catalogue to include additional foam and spring-hybrid mattress brands at a variety of price points. [10] In 2019, Novosbed changed its name to GoodMorning.com and launched a new website under the same name that houses its full mattress product line, as well as sleep accessories. [11]
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The company was founded in 1931 in Illinois as Sleeper, Inc. by 13 mattress manufacturers who licensed the Serta name. Subsequently, eight independent licensees acting like a cooperative owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, which ultimately held ...
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