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For example, staring at a saturated primary-color field and then looking at a white object results in an opposing shift in hue, causing an afterimage of the complementary color. Exploration of the color space outside the range of "real colors" by this means is major corroborating evidence for the opponent-process theory of color vision.
The general model of color psychology relies on six basic principles: Color may carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior.
Chromatic adaptation is the human visual system’s ability to adjust to changes in illumination in order to preserve the appearance of object colors. It is responsible for the stable appearance of object colors despite the wide variation of light which might be reflected from an object and observed by our eyes.
For example, most human observers know that an apple typically has a reddish hue; this knowledge about the canonical color which is represented in memory constitutes a memory color. [1] [2] As an example of the effect, normal human trichromats, when presented with a gray banana, often perceive the gray banana as being yellow - the banana's ...
The Himba have created a very different color scheme which divides the spectrum to dark shades (zuzu in Himba), very light (vapa), vivid blue and green (buru) and dry colors as an adaptation to their specific way of life. The perception of color depends heavily on the context in which the perceived object is presented. [39]
Chromesthesia or sound-to-color synesthesia is a type of synesthesia in which sound involuntarily evokes an experience of color, shape, and movement. [ 1 ] [ 2 ] Individuals with sound-color synesthesia are consciously aware of their synesthetic color associations/ perceptions in daily life. [ 3 ]
Physical objects that people imagine rotating in everyday life have many properties, such as textures, shapes, and colors. A study at the University of California Santa Barbara was conducted to specifically test the extent to which visual information, such as color, is represented during mental rotation. This study used several methods such as ...
Grapheme–color synesthetes, as a group, share significant preferences for the color of each letter (e.g., A tends to be red; O tends to be white or black; S tends to be yellow, etc.) [20] Nonetheless, there is a great variety in types of synesthesia, and within each type, individuals report differing triggers for their sensations and ...