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Amazon changed its policy of allowing anonymous reviews to one which gave an online credential to reviewers registered with Amazon, although it still allowed them to remain anonymous with pen names. In April 2010, British historian Orlando Figes was found to have posted negative reviews of other authors' books. [ 360 ]
The remaining review response options are to indicate whether the reader finds the review helpful or to report that it violates Amazon policies (abuse). If a review is given enough "helpful" hits, it appears on the front page of the product. In 2010, Amazon was reported as being the largest single source of Internet consumer reviews. [90]
The Ripoff Report has been online since December 1998 and is operated by Xcentric Ventures, LLC which is based in Tempe, Arizona. [2] In 2023 an Australian judge found the company purports to be a consumer review site but profits from extortive business practices. [3]
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Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
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In Amazon's system, those making the original purchase are allowed to leave a verified review for the product, thus boosting the rating by posting a fake five-star review. The customer's address may have been previously obtained by a third-party seller, or even through a simple Internet search.
Time period Key developments at Amazon 1994–1998: Amazon started off as an online bookstore selling books, primarily competing with local booksellers and Barnes & Noble. It IPOs in 1997. 1998–2004: Amazon starts to expand its services beyond books. It also starts offering convenience services, such as Free Super Savers Shipping. 2005–2011