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A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, ...
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product.
Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
In literature, a motto is a sentence, phrase, poem, or word; prefixed to an essay, chapter, novel, or the like, suggestive of its subject matter. It is a short, suggestive expression of a guiding principle for the written material that follows.
The jingles you'll never remember to forget, the cartoon characters that you'll always recognize: Whether you're a fan of McDonald's or not, it's impossible to not know (and realistically, love ...
A Humvee wrapped with the slogan in April 2006 "Army of ONE" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong". [10] The reason for the replacement, states Frank Luntz, is that the slogan "Army of One" is contrary to the idea of teamwork. [11]
"Make America Great" was his next slogan idea, but upon further reflection, he felt that it was a slight to America because it implied that America was never great. He eventually selected the phrase "Make America Great Again", later claiming that he was unaware of Reagan's use in 1980 until 2015, but noted that "he didn't trademark it."