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In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
Ipana [24] a popular toothpaste during the 20th century, first introduced in 1901 by Bristol-Myers of New York. The brand is now owned by Maxill Inc. of Canada. The famous Disney-created mascot named Bucky Beaver joined the Ipana marketing efforts in the 1950s. [citation needed] Jāsön [25] offers toothpaste among a variety of other personal ...
Electronic sackbut – invented by Hugh Le Caine in 1945 as a precursor to voltage-controlled synthesizers; Five-pin bowling – invented by Thomas F. Ryan in Toronto in 1909; Goalie mask – invented by Jacques Plante in 1959; Ice hockey – invented in 19th century Canada; Instant replay – invented for CBC's Hockey Night in Canada in 1955
Pepsodent was a very popular brand before the mid-1950s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product; sales of Pepsodent subsequently plummeted. Today Pepsodent is a "value brand" marketed ...
In 1950, Nebergall was offered and took a position at Indiana University Department of Chemistry as an assistant professor. [7] It was here that he was introduced to Joseph C. Muhler, DDS, who was working on a Ph.D. in chemistry. [8] While Muhler was in dental school at IU he had begun research in the use of fluoride to reduce dental carries.
Colgate Palmolive is looking at ways to reduce the impact of possible tariffs on its toothpastes, which the company manufactures in Mexico for the U.S. market, Chief Financial Officer Stan Sutula ...
Striped toothpaste was invented by Leonard Marraffino in 1955. The patent (US patent 2,789,731 , issued 1957) was subsequently sold to Unilever , which marketed the novelty under the Stripe brand-name in the early 1960s.
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related to: toothpaste invented in 1950 year in canada