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A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be ...
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Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
The term key art was defined by The Hollywood Reporter (who awarded the annual Key Art Awards, founded in 1972) as “the singular, iconographic image that is the foundation upon which a movie’s marketing campaign is built.” [4] Nicole Purcell, the president of Clio (who incorporated the Key Art Awards into their own awards in 2011), explained that key art was historically understood to be ...
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