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In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.
Wanamaker was the first retailer to place a half-page newspaper ad (1874) and the first full-page ad (1879). [9] He initially wrote his own ad copy, but later hired the world's first full-time copywriter John Emory Powers. During Powers's tenure, Wanamaker's revenues doubled from $4 million to $8 million. [10]
Taco Bell took out a full-page advertisement in six leading U.S. newspapers (The Philadelphia Inquirer, The New York Times, The Washington Post, The Chicago Tribune, The Dallas Morning News, and USA Today) announcing that the company had purchased the Liberty Bell to "reduce the country's debt" and renamed it the "Taco Liberty Bell". [1]
Former Patriots coach Bill Belichick took out a full-page newspaper ad on Sunday to thank Boston fans for their support during his time on the New England sideline. “For 24 years, I was blessed ...
The Facebook CEO took out full-page ads in several British and American newspapers to apologize for the Cambridge Analytica scandal. Mark Zuckerberg takes out full-page newspaper ads to say 'sorry ...
In a full-page newspaper ad in the Boston Globe, Belichick sent his gratitude to Patriots fans. The message was simple and to the point while conveying warmth and respect. In other words: classic ...
English: Full page newspaper ad for the West Coast dental practice of Painless Parker. Date: 1916: ... English: Page from Tacoma times (Tacoma, Wash. : 1903 ...
Derrick Rose played in parts of 2 seasons with Detroit Pistons. Rose took out newspaper ads in each of the 6 NBA cities he played for.
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