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Serenitea was founded by Peter Chen and his then-fiancée Juliet Herrera. To create the brand, the couple borrowed ₱800,000.00 (around US$18,000.00) from their parents. [3] [4] [5] The first Serenitea branch opened in Little Baguio, San Juan, Metro Manila on December 19, 2008, and has since expanded to more than 70 branches nationwide.
Initially limited to Metro Manila, Pickup Coffee expanded to Cebu in March 2023 and eventually to other provinces in the Philippines. [5] In December 2023, Pickup Coffee expanded to Mexico and opened their first branch in the country. [6] In mid-2024, Pickup Coffee launched their own dedicated mobile application for order and delivery. [7]
This is a list of notable restaurant chains in the Philippines. A restaurant chain is a set of related restaurants with the same name in many different locations that are either under shared corporate ownership (e.g., McDonald's in the United States) or franchising agreements. Typically, the restaurants within a chain are built to a standard ...
Bubble tea is becoming more and more popular stateside — according to Fortune Business Insights, the American bubble tea market size is projected to grow from $464.29 million in 2023 to $750.59 ...
In 2019, the Philippines' Jollibee Foods Corporation (JFC) acquired The Coffee Bean & Tea Leaf for $650 million, making Jollibee's biggest investment to date. [6] JFC bought it through Java Ventures LLC, a company from the US wholly owned subsidiary of Super Magnificent Coffee Company Pte. Ltd. in Singapore , a subsidiary of Jollibee Worldwide ...
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In the late 1990s, Gokongwei became general manager of URC's branded food business, where he led the development of beverages. [7] In 2004, the company introduced C2, a ready-to-drink tea that went head-to-head with foreign cola companies that dominated the beverage sector in the Philippines.
The history of the Magnolia brand can be traced back to 1899 when an American by the name of William J. Schober arrived in the Philippines as a cook in the United States Army. [citation needed] After the Philippine–American War, Schober would remain in the Philippines and introduced the "magnolia pie", "magnolia ice cream" and "magnolia ice ...