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  2. Unique Ways to Use Pinterest for Business - AOL

    www.aol.com/finance/unique-ways-pinterest...

    Before we dive into the best ways to use Pinterest, let’s review how you can share content (aka “Pins”). There are a few different types of Pins: Standard Pins are basic images.

  3. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

  4. Pinterest launches new ad features to drive shopping - AOL

    www.aol.com/news/pinterest-launches-ad-features...

    Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. The ...

  5. Online presence management - Wikipedia

    en.wikipedia.org/wiki/Online_presence_management

    Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

  6. Is Pinterest Becoming the Best Source of Traffic Online? - AOL

    www.aol.com/2012/07/26/is-pinterest-the-best...

    Pinterest sends more referral traffic than Twitter, according to data aggregated by Shareaholic from across 200,000 websites. Greg does love his pinning, but in today's video he's not ready to ...

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

  8. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    The rise of content marketing has also accelerated the growth of online platforms, such as YouTube, Yelp, LinkedIn, Tumblr, Pinterest, and more. For example: YouTube, a subsidiary of Google, is an online video platform driving (and benefiting from) the surge to content marketing. [22]

  9. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

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