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Market data requirements depend on the need for customization, latency sensitivity, and market depth. Customization: How much operational control a firm has over its market data infrastructure. Latency sensitivity: The measure of how important high-speed market data is to a trading strategy. Market depth: the volume of quotes in a market data ...
Data Management refers to the process of selecting a specific time-series of interest within a set of ultra-high frequency data to be pulled and organized for the purpose of an analysis. Various transactions may be reported at the same time and at different price levels, and econometric models generally require one observation at each time ...
Market intelligence (MI) is ... The five stages of data cleansing are data analysis to ... commitment from a top organizational level to match data and information ...
The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what ...
Until the mid-1960s, tape reading was a popular form of technical analysis. It consisted of reading market information such as price, volume, order size, and so on from a paper strip which ran through a machine called a stock ticker. Market data was sent to brokerage houses and to the homes and offices of the most active speculators.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Data for conjoint analysis are most commonly gathered through a market research survey, although conjoint analysis can also be applied to a carefully designed configurator or data from an appropriately designed test market experiment. Market research rules of thumb apply with regard to statistical sample size and accuracy when designing ...
Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.