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Initially, Yoast focused on SEO consultancy, [7] and developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress. In 2012, a premium version of the plug-in was launched. In April 2016, Yoast BV sold the Google Analytics for WordPress plugin. [8] In 2018, Yoast had a total turnover of €10 million. [9]
He launched the first version of WordPress SEO in 2010, and founded the company Yoast BV in 2010. [8] [9] At first, the Yoast company was to consult before he developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress. In 2012, De Valk released a premium version of Yoast SEO.
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