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Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. [3] [4] Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from their previous owner American Motors Corporation (AMC).
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [19] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
It was the Jeep brand that Chrysler CEO Lee Iacocca wanted – in particular, the ZJ Grand Cherokee, then under development by Jeep engineers, which ultimately proved highly profitable for Chrysler (the nameplate remains in production today). However, the buyout included other attractive deal sweeteners for Chrysler.
Some former AMC/Jeep dealers were consolidated with Chrysler-Plymouth franchises. Up to this point, Chrysler-Plymouth outlets needed a sport utility vehicle (SUV) to sell, and adding the Jeep line helped dealers offer customers a range of vehicles in a rapidly growing market segment. The merger may have helped the individual dealerships that ...
There are 112 days of supply on dealer lots of Ram 1500 pickup trucks and Jeep Wagoneers, CoPilot data shows, about 20 days higher than their respective rivals, the Chevrolet Silverado and Ford ...
In February 2019, Fiat Chrysler announced plans to invest $4.5 billion in manufacturing in Michigan. [57] The plant is estimated to create nearly 6,500 jobs. Plans include $1.6 billion to build a Jeep factory in Detroit. [58] In May 2019, Fiat Chrysler proposed merging its business with Renault [59] but it was later withdrawn. [60]
That wouldn’t be the case in closing Chrysler, since virtually every Chrysler dealer also sells Jeep-, Ram- and Dodge-branded vehicles. “I don’t think you lose much by absorbing Chrysler ...
Stellantis, which was created in 2021 from the merger of Fiat-Chrysler with PSA Peugeot, registered a sharp drop in output at most of its Italian plants in the first half of 2024.