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Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.
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Wolverine Boston Group whose brands include Keds, Saucony, Sperry Top-Sider, the Stride Rite licensed business and the kids footwear businesses of Cat, Hush Puppies, Keds, Merrell, Saucony and Sperry; The company acquired British athleisure retailer Sweaty Betty in 2021 [18] and divested its Keds and Sperry brands in 2023–24. [19] [20]
Also during the 1990s, various vendors began producing "walking shoes" for adults using the construction technology of sneakers but visually resembling traditional leather shoes. The combination of a traditional look with increased comfort rapidly achieved wide popularity and by 2010 was displacing sales of leather shoes for adults in a ...
Deriving from the 17th- and 18th-century dress shoes with shoe buckles, the vamped pump shape emerged in the late 18th century. By the turn of the 19th century, shoe buckles were increasingly replaced by black bows, which has remained the contemporary style for men's formal wear, leather or patent leather evening pumps ever since.
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