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Our beauty expert picked her favorite products on sale for Black Friday — starting at just $6. Jennifer Romolini. ... Maybelline Lash Sensational Sky High Mascara . $9 $13 Save $4.
Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
Petroleum jelly (Vaseline) was mixed with soot or coal. The resulting solution was a dark gel that was then applied to the lashes with a fine brush. During the middle of the decade, mascara was available in cake, tube, wax, and liquid form and applied with a brush. Surprisingly enough, there were even waterproof formulations available.
Max Factor waterproof mascara creme in a tube with a brush, 1960. Years later in 1957, Rubinstein created a formula that evolved mascara from a hard cake into a lotion-based cream. She packaged the new mascara in a tube to be sold with a brush. For use, the cream was squeezed onto the brush and applied to lashes. [16]
Kate Middleton reaches for the Lacôme Hypnôse Mascara every day for full lashes and it's on sale now.
Get the Maybelline New York Lash Sensational Sky High Mascara (originally $13) for $10 at Amazon. Please note, prices are accurate at the date of publication, Friday, July 7, but are subject to ...
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