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2. SK-II - Wikipedia

   en.wikipedia.org/wiki/SK-II

   SK-II (pronounced S-K-Two) is a Japanese-based multinational cosmetics brand launched in the early 1980s, based on a compound derived from yeast. It is owned by parent company Procter & Gamble (P&G) and is sold and marketed as a premium skin care solution in East Asia as well as North America , Europe and Australia .

3. Western cosmetics in the 1970s - Wikipedia

   en.wikipedia.org/wiki/Western_cosmetics_in_the_1970s

   The custom of having a model as the contractually exclusive "face" of a single company arose when Revlon hired Lauren Hutton to promote their Ultima II line. [28] The strategy was quickly adopted by other companies; notable 1970s spokesmodels included Karen Graham for Estée Lauder , Margaux Hemingway for Babe , and Catherine Deneuve for Chanel ...

4. Foundation (cosmetics) - Wikipedia

   en.wikipedia.org/wiki/Foundation_(cosmetics)

   Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .

5. Ultima II (cosmetics line) - Wikipedia

   en.wikipedia.org/wiki/Ultima_II_(cosmetics_line)

   The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2] Following on from the success of the moisturiser, Revlon founder Charles Revson created the Charles Revson Inc. company in 1962 as the vehicle for his new top ...

6. Light skin in Japanese culture - Wikipedia

   en.wikipedia.org/wiki/Light_skin_in_Japanese_culture

   Mainland China has also become a large market for bihaku products from companies like Shiseido, Shu Uemura and SK-II in the 21st century. The South Korean girl group Girls' Generation collaborated with Dior in 2011 to promote their skin lightening cream, targeted consumers influenced by the Korean Wave and potentially increasing their presence ...

7. Oshiroi - Wikipedia

   en.wikipedia.org/wiki/Oshiroi

   Oshiroi was used as base makeup before foundation was adopted in Japan. However, once foundation became commonplace, some began to use it over foundation as a loose powder or as a pressed powder for touch-ups. In the past, the type of oshiroi used contained white lead, and would eventually give the wearer lead poisoning. [3]