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Chocolatiers, Rowntree's and Cadbury pioneered the early selection boxes which were saved for by way of a Christmas club over many months, to be collected around Christmas time. [1] Choice and variation of contents were the consumer's choice, and often the value of the selection box would exceed a week's wages.
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Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
In 1916 a half pound deep-lidded box was introduced with a purple background and gold script, which has undergone minor changes in the century since it was introduced. In 1924 a one-pound box was introduced, and by the mid-1930s the Cadbury's Milk Tray assortment was outselling all its competitors.
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Charlotte was pictured waving to the crowds as she clutched a bunch of white roses and a Cadbury’s chocolate selection box. George had also been gifted a white teddy bear and some Cadbury’s ...
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