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Nike By You is constantly updating the collection of shoes that they offer for customization. Nike's most popular franchises are also represented including Air Max, Air Force 1, Nike Free, Nike LunarGlid Nike Dunk. Nike By You has also recently begun offering the signature styles from such athletes as Kobe Bryant, LeBron James and Kevin Durant.
The Nike Air Force 1 was designed by Bruce Kilgore in 1982. [5] The name is a reference to Air Force One, the plane that carries the President of the United States. Nike Air Force 1s were ubiquitous in Harlem, New York, giving rise to the nickname "Uptowns". [6] The Air Force 1 began production in 1982 but was discontinued in 1984. [7]
The Air Force One was again remodelled in a collaboration with the Museum of Modern Art, an all black version with silver laces. [2] In June 2019, a blue version was confirmed by Nike and Abloh in collaboration with the ICA museum in Boston and featured a baby-blue makeover of the shoe with a grey Nike Swoosh. [ 21 ]
Popular collections include Air Jordans, Air Force Ones, Nike Dunks, Nike Skateboarding (SB), Nike Foamposites, Nike Air Max, and the Adidas Yeezy line. Shoes that are valued most are often exclusive or limited editions, and certain color schemes may be rarer relative to others in the same sneaker.
Satan Shoes were a series of custom Nike Air Max 97 shoes, created in 2021 as a collaboration between American musician Lil Nas X and MSCHF, a Brooklyn, New York art collective. Their design and marketing gained controversy through prominent satanic imagery.
The employee, who remains anonymous, worked in Nike's "Innovation Kitchen," where many of Nike's prototype shoes are designed. The auction featured multiple shoes that were never released to the public. According to the Robb Report, the most desired sneakers were a pair of black and gold Air Force 1s made with Nike Shox technology. [69] [70]
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