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The overall purpose of the MLA 'We love our Lamb' campaign is to drive the consumer demand and sales for Australian lamb [3] through promoting lamb as Australia's national dish. As well as advertisement that runs across platforms spanning television, online and social media channels, the 'We Love our Lamb' campaign continues to utilise several ...
Meat & Livestock Australia (M&LA) is an independent company which regulates standards for meat and livestock management in Australian and international markets. . Headquartered in North Sydney, Australia; [1] M&LA works closely with the Australian government, and the meat and livesto
However, meat from sheep is generally consumed far less in the US than in many European, Central American and Asian cuisines; for example, average per-capita consumption of lamb in the United States is only 400 grams (14 oz) per year. [36] In Australia, the leg of lamb roast is considered to be the national dish. [38]
Sheep farming in Namibia (2017). According to the FAOSTAT database of the United Nations Food and Agriculture Organization, the top five countries by number of head of sheep (average from 1993 to 2013) were: mainland China (146.5 million head), Australia (101.1 million), India (62.1 million), Iran (51.7 million), and the former Sudan (46.2 million). [2]
More recent FAO figures (2009) have taken the earlier discrepancy into account, resulting in a significantly lower 95.2 kg (210 lb) for Denmark (13th in the world). [ 7 ] [ 8 ] When further adjusted for loss, calculations by DTU Fødevareinstituttet suggest the actual consumption was 48 kg (106 lb) per adult.
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In comparison, countries such as the U.S. consume only a pound or less (under 0.5 kg), with Americans eating 50 pounds (22 kg) of pork and 65 pounds (29 kg) of beef. [151] In addition, such countries rarely eat mutton, and may favor the more expensive cuts of lamb: mostly lamb chops and leg of lamb .
Lambs sired by Poll Dorsets can satisfy the lightweight Middle Eastern market, the local market or the export market to the US at 20 to 25 kg or heavier. Poll Dorset carcases have excelled in Australian carcase competitions having very good eye muscle and a good lean meat to fat ratio.