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In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
A survey using a Likert style response set. This is one example of a type of survey that can be highly vulnerable to the effects of response bias. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions.
The use of fixed-wording questions is one method of reducing interviewer bias. Anthropological research and case-studies are also affected by the problem, which is exacerbated by the self-fulfilling prophecy, when the researcher is also the interviewer it is also any effect on data gathered from interviewing people that is caused by the ...
Leading questions Refers to how wording of questions can influence how an event is remembered. This can result from a misinformation effect or an imagination inflation effect. [60] The misinformation effect occurs when information is presented after the events in question have occurred which leads to memory errors in later retrieval. [61]
A leading question is a question that suggests a particular answer and contains information the examiner is looking to have confirmed. [1] The use of leading questions in court to elicit testimony is restricted in order to reduce the ability of the examiner to direct or influence the evidence presented.
Among the factors that impact the results of opinion polls are the wording and order of the questions being posed by the surveyor. Questions that intentionally affect a respondents answer are referred to as leading questions. Individuals and/or groups use these types of questions in surveys to elicit responses favorable to their interests. [24]
A suggestive question is one that implies that a certain answer should be given in response, [1] [2] or falsely presents a presupposition in the question as accepted fact. [3] [4] Such a question distorts the memory thereby tricking the person into answering in a specific way that might or might not be true or consistent with their actual feelings, and can be deliberate or unintentional.
The Cognitive Bias Codex. A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. [1] Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world.