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Both magazines were aimed at women and served as a means to sell Butterick paper patterns via mail order. [2] [3] In 1873, the two magazines were merged into a single publication, The Delineator. The magazine served as a marketing tool for Butterick patterns [4] and discussed fashion and fabrics, including advice for home sewists. [5]
In order to reflect the magazine's expanded range of topics, the name was changed to McCall's Magazine—The Queen of Fashion in 1897. In time, the name would be shortened to McCall's. Despite the name changes, for many years information on McCall's patterns filled an average of 20 percent of the magazine's pages. [6]
Needlework was an important fact of women's identity during the Victorian age, including embroidery, netting, knitting, crochet, and Berlin wool work. A growing middle class had more leisure time than ever before; printed materials offered homemakers thousands of patterns.
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The Bechdel test, coined by cartoonist Alison Bechdel and originally created to evaluate popular fiction's representation of women and subsequently adapted to employment in the media professions, shows that a number of women are employed but do not benefit from an equal voice. For example, women in radio are typically hired to cover topics such ...
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Women in health professions (2 C, 2 P) Housewives (1 C, ... Mass media women (9 C, 1 P) ... D. Women in the drug economy in the United States; F.
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