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Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors. [20] A service mark, also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. [21] The term trademark is used to refer to both trademarks and service marks. [20]
A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. [1] Examples of intangible assets include a song ("Over the Rainbow"), a character (Donald Duck), a name (David Beckham), or a brand (Rolls-Royce). An arrangement to license a brand requires a licensing agreement.
In Indian trademark law, the first user of an unregistered trademark has priority over a later user who registers the trademark if it can be proven that first use predated trademark registration. [7] Registering a trademark gives the owner the exclusive right to use it, unless another entity's prior use can be established.
(That a company plans to use a certain trademark might itself be protectable as a trade secret, however, until the mark is actually made public.) [56] To acquire a trademark rights under U.S. law, one must simply use the mark "in commerce". [57] It is possible to register a trademark in the United States, both at the federal and state levels.
This page is about getting permission to add other people's work into Wikipedia. On granting permission to Wikipedia to use your own previously published work, please follow: Quick permission generator (uses email) Donating copyrighted materials; Declaration of consent for all enquiries; Reusing Wikipedia content.
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