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  2. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. [1]

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  4. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. [1]

  5. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    The PageRank algorithm instead analyzes human-generated links assuming that web pages linked from many important pages are also important. The algorithm computes a recursive score for pages, based on the weighted sum of other pages linking to them. PageRank is thought to correlate well with human concepts of importance. In addition to PageRank ...

  6. Centrality - Wikipedia

    en.wikipedia.org/wiki/Centrality

    The pagerank is a highly unstable measure, showing frequent rank reversals after small adjustments of the jump parameter. [18] While the failure of centrality indices to generalize to the rest of the network may at first seem counter-intuitive, it follows directly from the above definitions. Complex networks have heterogeneous topology.

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  8. TrustRank - Wikipedia

    en.wikipedia.org/wiki/TrustRank

    TrustRank is an algorithm that conducts link analysis to separate useful webpages from spam and helps search engine rank pages in SERPs (Search Engine Results Pages). It is semi-automated process which means that it needs some human assistance in order to function properly.

  9. Google Panda - Wikipedia

    en.wikipedia.org/wiki/Google_Panda

    The change aimed to lower the rank of "low-quality sites" or "thin sites", [1] in particular "content farms", [2] and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites , and a drop in rankings for sites containing large amounts of advertising. [ 3 ]