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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Search engine optimization metrics - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization...

   Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

4. AOL Search FAQs - AOL Help

   help.aol.com/articles/aol-search-faqs

   To focus on two or more domains, use a logical OR to group the domains. You can use site: to search for web domains, top level domains, and directories that are not more than two levels deep. You can also search for webpages that contain a specific search word on a site. To see webpages about heart disease from the BBC or CNN websites, type ...

5. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

6. Your company's website domain is important. Here's how to ...

   www.aol.com/news/companys-website-domain...

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7. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   Identifies which site sent the traffic, and is a required parameter. utm_source=google: utm_medium Identifies what type of link was used, such as email or pay-per-click advertising. utm_medium=ppc: utm_campaign Identifies a specific product promotion or strategic campaign. utm_campaign=spring_sale: utm_term Identifies search terms. utm_term ...