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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
These types of display stands are principally fabricated from printed corrugated board, acrylic, sheet metal, steel wire, vacuum formed plastic and wood or indeed a combination of more than one of these materials. Choice of material is often dictated by the length of time the display unit will be in store.
From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design , the display stand embodies the use of POP advertising functions.
Download as PDF; Printable version; In other projects ... Pages in category "Retail display" The following 4 pages are in this category, out of 4 total. This ...
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Learn how to download and install or uninstall the Desktop Gold software and if your computer meets the system requirements.
An important historical event that led to the expansion of the market for retail software was the Open Letter to Hobbyists by Bill Gates in 1976.. Until the 2000s with the emergence of the Internet, retail software represented the vast majority of all end consumer software used and was referred to as shrinkware because of software almost always ships in a shrinkwrapped box.
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