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2. Similarweb - Wikipedia

   en.wikipedia.org/wiki/Similarweb

   In May 2022, Similarweb acquired "RankRanger" to extend its offering to the SEO industry. Rank Ranger provides keyword rank tracking services and advanced APIs that have been added to Similarweb's existing SEO tools to create a more comprehensive suite. [23] In March 2024, Similarweb acquired Admetricks to expand its ad intelligence offering. [24]

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

4. Semrush - Wikipedia

   en.wikipedia.org/wiki/Semrush

   Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6]

5. Search engine results page - Wikipedia

   en.wikipedia.org/wiki/Search_engine_results_page

   The process of harvesting search engine result pages data is usually called "search engine scraping" or in a general form "web crawling" and generates the data SEO-related companies need to evaluate website competitive organic and sponsored rankings. This data can be used to track the position of websites and show the effectiveness of SEO as ...

6. Alexa Internet - Wikipedia

   en.wikipedia.org/wiki/Alexa_Internet

   Alexa used to rank sites based primarily on tracking a sample set of Internet traffic—users of its browser toolbar for the Internet Explorer, Firefox and Google Chrome web browsers. [ 31 ] [ 32 ] The Alexa Toolbar included a popup blocker (which stops unwanted ads), a search box, links to Amazon.com and the Alexa homepage, and the Alexa ...

7. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200).