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Beats Electronics LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
Beats Pill is a line of portable Bluetooth speakers produced by Beats Electronics, presently a subsidiary of Apple Inc. The speakers are characterized primarily by their capsule -like form factor. Several Pill models have been released since the original launch in 2012, with the most recent version released in 2024.
Years before they sell their Beats headphone company to Apple Inc. for US $3 billion (the largest acquisition in Apple's history), Dr. Dre and Jimmy Iovine's music careers begin on opposite coasts with nothing but a little ambition, many frustrating setbacks, and a few good breaks — allowing each to show the world their talent for producing hits.
Headphones company Beats by Dre have just unveiled its collaboration with Tokyo-based fashion brand Ambush, founded and designed by Yoon Ahn, who is known for her nontraditional unisex designs.
In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [144] HP and Dr. Dre announced the deal on October 9, 2009, at a press event. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22.
Beats Music was a subscription-based music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithmic personalization with curated music suggestions. Development began in 2012 under the codename "Daisy."
Following this, "Daisy" was released in July 2020, [31] and a music video for the song was released in collaboration with Beats by Dre and TikTok a month later. [32] "Daisy" became Ashnikko's breakthrough hit, charting internationally in countries including Australia, Belgium and the United Kingdom.
One of Gaga's characteristic Great Danes, which had also previously appeared in the music videos for "Just Dance" and "Poker Face", appears in the video for "Chillin", wearing Beats by Dr. Dre headphones. [14] [15] Several posters of Barack Obama appear in the video. The music video was added to BET's TV rotation in the United States. [16]
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