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The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). [1] The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...
PRSA merged with the American Public Relations Association in 1961 [10] and started its accreditation program for public relations professionals the next year. [12] [13] [14] The Public Relations Student Society of America (PRSSA) was created in 1967 based on suggestions by Professor Walter Seifer of Ohio State University. [15]
Pages for logged out editors learn more. Contributions; Talk; Accredited in Public Relations
In the US, the Universal Accreditation Board, an organization composed of the Public Relations Society of America, the Agricultural Relations Council, the National School Public Relations Association, the Religious Communicators Council and other public relations professional societies, administers the Accreditation in Public Relations (APR), a ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
They must have 20 years experience in the practice or teaching of public relations, hold the Accreditation in Public Relations, be endorsed by six people, be members of the society, and have demonstrated a history of contributions to the profession of public relations "through service or leadership" as well as "superior professional capability ...
The Public Relations Institute of Australia (PRIA) is a peak body for public relations and communication professionals in Australia. It promotes high ethical standards in the public relations and communication industry through accredited membership, resources, training, and recognition. PRIA was founded in 1949.
Accreditation is the independent, third-party evaluation of a conformity assessment body (such as certification body, inspection body or laboratory) against recognised standards, conveying formal demonstration of its impartiality and competence to carry out specific conformity assessment tasks (such as certification, inspection and testing).