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YouTube Creator Awards, commonly known as YouTube Play Buttons or YouTube Plaques, are a series of awards from the American video platform YouTube that aim to recognize its most popular channels. They are based on a channel's subscriber count but are offered at the sole discretion of YouTube.
[75] [76] In response, YouTube co-founder Jawed Karim posted the question "why the fuck do I need a google+ account to comment on a video?" on his YouTube channel to express his negative opinion of the change. [77] The official YouTube announcement [78] received 20,097 "thumbs down" votes and generated more than 32,000 comments in two days. [79]
In August 2021, YouTube released the YouTube Shorts fund, a system in which the top Shorts creators could get paid for their work. YouTube described this as a way to "monetize and reward creators for their content" and said it would be a $100 million fund distributed throughout 2021 and 2022, similar to TikTok's $1 billion creator fund. [ 23 ]
The YouTube website is monetized by selling and showing advertising. According to the New York Times, YouTube uses an algorithm called "reference rank" to evaluate the viral potential of videos posted to the site. Using evidence from as few as 10,000 views, it can assess the probability that the video will go viral.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.