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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
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Site navigation bars adopt a website's structure providing a tool for navigating around the website. Photo gallery groups a collection of images together and displays them as an animated slideshow. Search engine optimization (SEO) tools optimise a websites search ranking with the likes of Google, Yahoo! and Bing.
Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
In web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the ...
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1]
Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.
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