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Primary, alternate, contingency and emergency (PACE) is a methodology used to build a communication plan. [1] The method requires the author to determine the different stakeholders or parties that need to communicate and then determine, if possible, the best four, different, redundant forms of communication between each of those parties.
The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s. Until then, organizational communication as a discipline consisted of a few professors within speech departments who had a particular interest in speaking and writing in business settings.
Organizational Information Theory (OIT) is a communication theory, developed by Karl Weick, offering systemic insight into the processing and exchange of information within organizations and among its members. Unlike the past structure-centered theory, OIT focuses on the process of organizing in dynamic, information-rich environments.
The model of communication as constitutive of organizations has origins in the linguistic approach to organizational communication taken in the 1980s. [4] Theorists such as Karl E. Weick [5] were among the first to posit that organizations were not static but inherently comprised by a dynamic process of communicating.
Therefore, lateral communication between functions becomes very important, so that information is disseminated not only vertically, but also horizontally within the organization. Communication in organizations with functional organizational structures can be rigid because of the standardized ways of operation and the high degree of formalization.
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. [1] The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.
When all levels of a hierarchical organization have access to information and communication via digital means, power structures may align more as a wirearchy, enabling the flow of power and authority to be based not on hierarchical levels, but on information, trust, credibility, and a focus on results. [citation needed]
Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.