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Instead, marketing activities should strive to benefit society's overall well-being. Marketing organisations that have embraced the societal marketing concept typically identify key stakeholder groups including: employees, customers, local communities, the wider public and government and consider the impact of their activities on all stakeholders.
E-government is also known as e-gov, electronic government, Internet governance, digital government, online government, connected government. [8] As of 2014 the OECD still uses the term digital government, and distinguishes it from e-government in the recommendation produced there for the Network on E-Government of the Public Governance Committee. [9]
1909 photograph by Frederick McKay of Greene Vardiman Black (left) and Isaac Burton and F.Y. Wilson, studying the Colorado Brown Stain [8]. Community water fluoridation in the United States is partly due to the research of Dr. Frederick McKay, who pressed the dental community for an investigation into what was then known as "Colorado Brown Stain."
All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are members of a target audience. For example, if a charity commissions a public relations agency to create an advertising campaign to raise money to find a cure for a disease, the charity and the people with the disease are stakeholders, but the audience is ...
The Single European Sky (SES) is an initiative that seeks to reform the European air traffic management system through a series of actions carried out in four different levels (institutional, operational, technological and control and supervision) with the aim of satisfying the needs of the European airspace in terms of capacity, safety ...
The Hanford Site occupies 586 square miles (1,518 km 2) – roughly equivalent to half the total area of Rhode Island – within Benton County, Washington. [1] [2] It is a desert environment receiving less than ten inches (250 mm) of annual precipitation, covered mostly by shrub-steppe vegetation.
The interactive tool uses several interview-type questions to build a profile of the user's credit card usage habits and needs, eliminating unsuitable choices based on the profile, so that the user is presented with a small number of credit cards and the ability to carry out detailed comparisons of features, reward programs, interest rates, etc.
Greece faced a sovereign debt crisis in the aftermath of the 2007–2008 financial crisis.Widely known in the country as The Crisis (Greek: Η Κρίση, romanized: I Krísi), it reached the populace as a series of sudden reforms and austerity measures that led to impoverishment and loss of income and property, as well as a humanitarian crisis.