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The outcome of this intricate simulation revealed a fascinating four-opinion cluster solution. This cluster represented distinct types of opinions held by the participants: opposing, supporting, ambivalent, and indifferent. This nuanced categorization underscores the complexity of collective opinions and how they evolve within the framework of SJT.
Interest in persuasion remained strong after the war due to advancements in telecommunications. Hovland and others within the "Yale school" returned to Yale in order to continue researching the topic. [7] They established the Yale Communication Research Program which aimed to understand and examine factors that influenced attitude change.
Rogerian argument is an application of Rogers' ideas about communication, taught by rhetoric teachers who were inspired by Rapoport, [6] [7] but Rogers' ideas about communication have also been applied somewhat differently by many others: for example, Marshall Rosenberg created nonviolent communication, a process of conflict resolution and ...
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Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).
Spiral of silence illustrated in Spanish. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions.
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
The two-step flow of communication theory proposes that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. Many studies have repeated this logic in investigating the effects of personal and mass communication, for example in election campaigns [ 62 ] and health-related ...