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Media Contact Information – name, phone number, email address, mailing address, or other contact information for the public relation (PR) or other media relations contact person. Headline – used to grab the attention of journalists and briefly summarize the news in one to six words. Dek – a sub-headline that describes the headline in more ...
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Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization.
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In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."