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The chain's name is taken from its main character and mascot, Chuck E. Cheese. The first location opened as Chuck E. Cheese's Pizza Time Theatre in San Jose, California. It was the first family restaurant to integrate food with arcade games and animated entertainment, thus being one of the pioneers for the "family entertainment center" concept.
Passes may be used at over 470 participating Chuck E. Cheese locations throughout the U.S. ... for a reboot to draw families back to their arcade style restaurant. ... the average ticket price in ...
Marvin's Marvelous Mechanical Emporium was founded by Marvin Yagoda, a pharmacist who collected, restored, and sold antique arcade machines. [6] Yagoda initially housed his collections in his garage, but at the suggestion of his wife, he installed some of his machines in the food court of the Tally Hall shopping center in Farmington Hills, Michigan in the early 1980s.
In 1979, Brock signed a multi-million-dollar franchising agreement with Pizza Time Theatre Inc., planning to open as many as 280 Chuck E. Cheese's locations across 16 states. Shortly thereafter, Brock noticed that companies such as Creative Engineering, Inc. (CEI) were designing more advanced animatronics, and he became concerned that ...
The McDonald's PlayPlace first appeared in California in 1971, [2] and debuted for McDonald's franchisees at the 1972 Illinois State Fair. [3] [4]In 1991, McDonald's created a chain of family entertainment centers based on PlayPlaces called Leaps and Bounds, that eventually merged into Discovery Zone and Chuck E. Cheese.
Leaps and Bounds was a chain of indoor play-places that was started by McDonald's in 1991. [1] The main attraction was a tube maze complex with ball pits.They hosted children's birthday parties where pizza and cake were served.
[15] [13] Ten locations were converted to Chuck E. Cheese's while the others were sold to third-parties. In June 2000, Discovery Zone's bankruptcy court judge ruled that there was no feasible way for the company to be profitable, and their bankruptcy was converted into liquidation. By the end of 2001, Discovery Zone went out of business ...
Bushnell's group of planners finally decided on the name Chuck E. Cheese for the mascot and changed the restaurant's name to Chuck E. Cheese's Pizza Time Theatre. [9] [10] The first Chuck E. Cheese's Pizza Time Theatre opened in San Jose, California on 370 South Winchester Boulevard, in the same year Chuck E. Cheese was proposed – 1977.